Press Release
BUILD-A-BASKET THIS EASTER AT BUILD-A-BEAR WORKSHOP
Colorful Fuzzy Bunnies, Classic Bears and Adorable New "
Build-A-Bear has been an anticipated part of Easter celebrations for over 25 years as families enjoy the tradition of making a special memory by creating a new plush bunny or bear for the season. This year, the iconic experiential retailer is also offering special characterized plush Easter baskets ready to be filled with a delightful variety of Build-A-Bear favorites plus the new perfectly sized
Petite versions of some of the brand's most popular classic offerings are featured in the debut lineup of eleven
"We are delighted to introduce this charming new addition to Build-A-Bear.
Enhance your Easter and Build-A-Basket this season by shopping Build-A-Bear's entire spring holiday collection including the new
ADD BIG CUDDLES TO EASTER BASKETS WITH NEW PLUSH
Find great complements to candy with these new furry friends at Build-A-Bear, complete with Easter and spring themed clothing and accessories, including fan favorites:
- Pink Fluff Pawlette Bunny makes the hoppiest addition to any Easter basket as a special edition bunny plush with sparkly paw pads and ultra cuddly pink fur marshmallow. She comes dressed in her Easter outfit and bunny flats makes a super cute gift nestled amongst their eggs and other basket goodies.
- Cool Quills Hedgehog is a smiley stuffed hedgehog plush that is unexpectedly super cuddly with its happy face and swirly pastel fur and comes dressed in a "
Happy Easter " outfit and bunny flats. - Colorful Splatter Cow is the newest cow plush and the most colorful friend on the farm with its pastel spots and smiley face. Colorful Splatter Cow is an udder delight dressed for adventure thanks to its Love hoodie and yummy cotton candy wristie.
Personalize each furry friend with adorable outfits, the Record Your Voice option for a personalized message, and a variety of sounds, scents and accessories of your choice to make the ultimate spring or Easter gift!
SURPRISE EGGS BRING CURIOUS SMILES
Wanting to up the egg hunt game? The egg-citing surprises continue a special surprise and delight Golden Eggs. Each egg contains one mini plush perfect for adding an extra element of fun to a family's egg hunt. Discover what's hiding in these mystery Golden Eggs and collect all four unique mystery plushes. Each plush inside is an exclusive release available while supplies last.
GIVE THE GIFT OF FUN
Surprise them with an experiential gift of fun with a Build-A-Bear gift card! Whether it's an Easter egg hunt surprise, tucked into an Easter basket, or a sweet bear-building experience with a beloved relative, they'll love the special memories made at Build-A-Bear.
MAKE MEMORIES THIS SPRING BREAK AT BUILD-A-BEAR
Looking for fun experiences over spring break and that much needed staycation, or headed to an exciting destination? Gather up family and friends and explore the Build-A-Bear store locator tool to find a
About Build-A-Bear
Build-A-Bear is a multi-generational global brand focused on its mission to "add a little more heart to life" appealing to a wide array of consumer groups who enjoy the personal expression in making their own "furry friends" to celebrate and commemorate life moments. Nearly 500 interactive brick-and mortar experience locations operated through a variety of formats provide guests of all ages a hands-on entertaining experience, which often fosters a lasting and emotional brand connection. The company also offers engaging e-commerce/digital purchasing experiences on buildabear.com including its online "Bear-Builder", the animated "
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SOURCE
pr@buildabear.com