Press Release
Build-A-Bear Launches Promise Pets Line, Fosters Pet Responsibility Skills in Children with Interactive App
Breeds in the collection include the Golden Retriever, Beagle, Yorkshire Terrier and Persian Kitten. Build-A-Bear plans to introduce more breeds throughout the year.
"In line with our strategic product expansion initiative to create play beyond the plush, our Promise Pets interactive app provides a platform to teach children the importance of animal welfare and responsibility for their care," said
Promise Pets Mobile App
The Promise Pets mobile app offers children a realistic pet play experience while teaching them about the responsibility of pet ownership. App users will start as 'Pet Care Rookies' and work their way up through five levels of certification to earn the ultimate 'Pet Care Pro' status. Through fun, engaging games, users will be able to collect Paw Points, earn certificates, and give their pet all the affection and care he or she deserves.
The Promise Pets app will deliver helpful guidance such as:
- Feeding: Every pet has different feeding needs, but it is important with any pet to feed it on a schedule, use portion control, provide plenty of water, and provide snacks and treats. Remember, treats should only be used as rewards.
- Potty Training: When it comes to potty training your pet, starting as soon as you bring your pet home will help ensure success. Always remember housetraining a dog, cat, or other pet requires a routine and lots of practice.
- Vet Checkups: Taking your pet to routine vet checkups is important to help your vet keep a record of your pet's normal health and behavior, and catch signs of illness as early as possible.
- Exercise: Doing daily activities with your pets, such as walking or playing with toys that test their curiosity, can help maintain their physical and mental health.
- Grooming: It's important to keep your pet well-groomed, which for many animals involves regularly bathing, checking for fleas and brushing.
Users can download the Promise Pets app in the iTunes
As part of the launch, Build-A-Bear is teaming up with Petfinder.com and the
Now through
"Build-A-Bear is the perfect partner to help us educate families — especially children — about how they can help find happy homes for amazing pets currently available in shelters and rescues," said
A Legacy of Giving Back at Build-A-Bear
Since its inception, Build-A-Bear has focused its community outreach efforts on improving the lives of children, families and animals. Together the company and its guests have donated more than
About Build-A-Bear Workshop, Inc.
Founded in St. Louis in 1997, Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are approximately 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom, Ireland and Denmark, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, and Mexico. The company was named to the FORTUNE 100 Best Companies to Work For® list for the seventh year in a row in 2015.
Ketchum
404-879-9248
Kristin.copeland@ketchum.com
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SOURCE Build-A-Bear