Press Release

ST. LOUIS--(BUSINESS WIRE)--Jan. 26, 2005--Build-A-Bear Workshop (NYSE:BBW):

WHO: Build-A-Bear Workshop(R) On Tour.

WHAT: Build-A-Bear Workshop On Tour makes its official premier at America Online Presents the NFL Experience at Super Bowl XXXIX.

WHERE: JEA Park
Downtown Jacksonville Southbank

WHEN: Saturday, January 29, 2005 10 a.m. - 10 p.m.
Sunday, January 30, 2005 11 a.m. - 8 p.m.
Thursday, February 3, 2005 3 p.m. - 10 p.m.
Friday, February 4, 2005 3 p.m. - 10 p.m.
Saturday, February 5, 2005 10 a.m. - 10 p.m.
Sunday, February 6, 2005 10 a.m. - 4 p.m.

WHY: Build-A-Bear Workshop On Tour is expanding upon the company's interactive and entertainment mall-based stores by traveling to its Guests. By putting the make-your-own stuffed animal experience on wheels, Build-A-Bear Workshop is able to travel wherever families go to have fun. About Build-A-Bear Workshop

Build-A-Bear Workshop (NYSE:BBW) is the leading and only national, company providing a make-your-own stuffed animal interactive entertainment retail experience. The first store opened in St. Louis in 1997 and as of January 2005 the company operated 170 stores in 40 states and Canada. With the opening of its international store in Sheffield, England in the fall of 2003, and the addition of international stores in Japan, Denmark and Australia in 2004, Build-A-Bear Workshop has become the global leader in the teddy bear business. In November 2004, the company also opened two friends 2B made(R) stores, the newest concept launch from Build-A-Bear Workshop. For more information about the company and its products call (888) 560-BEAR (2327) or visit the company's award-winning website at www.buildabear.com.

MULTIMEDIA AVAILABLE:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4807930

CONTACT: Build-A-Bear Workshop, St. Louis
Carrie Stindel, 314-423-8000 Ext. 5427
Cell: 314-303-6996
Carries@buildabear.com
or
Jennifer Mansell, 314-423-8000 Ext. 5402
Cell: 414-801-1146
Jenniferm@buildabear.com

SOURCE: Build-A-Bear Workshop