Press Release
Build-A-Bear Workshop® Chief Marketing Bear Recognized by Advertising Age
Kroll appreciated being recognized by Advertising Age. "It is an honor to be included with such a prestigious group of people," said Kroll. "I feel very fortunate to be able to work with such a talented team of people at Build-A-Bear Workshop.
Kroll was featured in a special November issue of Advertising Age magazine and was also honored at the recent awards dinner held in New York City in honor of the Top 50 Marketing Executives of 2004.
Build-A-Bear Workshop
Build-A-Bear Workshop (NYSE: BBW) is the leading and only national company providing
a make-your-own stuffed animal interactive entertainment retail experience.
The first store opened in St. Louis in 1997 and as of January 2005 the company
operated 170 stores in 40 states and Canada. With the opening of its international
store in Sheffield, England in the fall of 2003 and the addition of international
stores in Japan, Denmark and Australia in 2004, Build-A-Bear Workshop has become
the global leader in the teddy bear business. In November 2004, the company
also opened two friends 2B made® stores, the newest concept launch from
Build-A-Bear Workshop. For more information about the company and its products
call (888) 560-BEAR (2327) or visit the company's award-winning website at www.buildabear.com.
314.423.8000 ext 5402
jenniferm@buildabear.com