Build-A-Bear Workshop® Introduces a VIP Pooch
ST. LOUIS--(BUSINESS WIRE)--Sep. 4, 2009--
Build-A-Bear Workshop® is pleased to introduce the Portuguese
Water Dog, an All-American stuffed animal friend. The Portuguese
Water Dog is the newest addition to the Bearemy’s
Kennel Pals® collection and is available starting
September 4 at Build-A-Bear Workshop stores and online at buildabear.com®.
For a limited time, when Guests purchase the Portuguese Water Dog ($22)
from September 4 through 6, Build-A-Bear Workshop will double the
donation to The Build-A-Bear Workshop Bear Hugs Foundation. The company
will donate $2 from the sale of each Portuguese Water Dog friend to the
Foundation to support domestic pets across America. Since 2004, the
Foundation has granted more than $3 million to support animal shelters,
stray pet rescues and rehabilitation organizations and educational
programs which promote animal welfare.
“Portuguese Water Dogs have star-quality and are recognized as being
brave and loyal pets,” said Maxine Clark, founder and chief executive
bear of Build-A-Bear Workshop. “When Guests make their own Portuguese
Water Dog at Build-A-Bear Workshop, they will not only make a new best
friend that embodies the same qualities as this loveable breed, but they
will help real pets across America.”
The commitment to support domestic pets is part of a comprehensive
giving strategy that has been in place since Build-A-Bear Workshop
opened its first store in 1997. In the company’s 12-year history it has
donated over $20 million to organizations that support families,
children, animals and the environment, including the donation of
thousands of stuffed animals to comfort children in need.
Build-A-Bear Workshop is also introducing a parade of essentials to
accessorize this patriotic pooch including:
As an added bonus Guests can continue their new friendship adventure at
home for free at buildabearville.com®. When Guests bring
their Portuguese Water Dog to life online they will receive free virtual
gifts including a virtual Portuguese Water Dog, Bear Bills®,
an extra room for their Cub Condo™ and a rain gear set for
their online character.
About the Build-A-Bear Workshop Bear Hugs Foundation
The Build-A-Bear Workshop Bear Hugs Foundation is committed to making
life more bearable for children, families and pets, in need of a helping
paw. With the sale of each full-sized Bearemy’s Kennel Pals friend – a
collection of Build-A-Bear Workshop plush dogs – one dollar is donated
to domestic pet programs including local animal shelters, stray pet
rescue and rehabilitation organizations, and pet education programs
around the country. These funds are available to qualified non-profit
organizations in the United States and Canada through a quarterly grant
process. Visit www.buildabear.com
for more information.
About Build-A-Bear Workshop
Build-A-Bear Workshop, Inc. is the leading and only global company that
offers an interactive make-your-own stuffed animal retail-entertainment
experience. Founded in 1997, the Company and its franchisees currently
operate more than 400 Build-A-Bear Workshop stores worldwide, including
company-owned stores in the United States, Puerto Rico, Canada, the
United Kingdom, Ireland and France, and franchise stores in Europe,
Asia, Australia and Africa. In 2007, the interactive experience was
enhanced - all the way to CyBEAR™ space - with the launch of
buildabearville.com®, the company’s virtual world stuffed
with fun. The company was named to the 2009 FORTUNE 100 Best Companies
to Work For® list. Build-A-Bear Workshop (NYSE: BBW) posted
total revenue of $468 million in fiscal 2008. For more information, call
888.560.BEAR (2327) or visit the company’s award-winning Web site at www.buildabear.com.
Parental permission may be required to access buildabearville.com. Visit
buildabearville.com for details.
TRADEMARKS
We would like to thank you for your interest in covering our business.
As you write your story, we would ask that you use our full Name:
Build-A-Bear Workshop® and that when
referencing the process of making stuffed animals you use the word
“make” not “build”.
Build-A-Bear Workshopis our well-known trade name and our
registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear
Workshop® should only be used in capital
letters to refer to our products and services and should not be used as
a verb.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6043231&lang=en
Source: Build-A-Bear Workshop
Build-A-Bear Workshop
Shannon Lammert, 314-423-8000 ext 5379
314-556-8841
(cell)
shannonl@buildabear.com
or
Jill
Saunders, 314-423-8000 ext 5293
314-422-4523 (cell)
jills@buildabear.com