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Document And Entity Information - shares	6 Months Ended
Document And Entity Information - shares	Jun. 30, 2012	Aug. 06, 2012
Document and Entity Information [Abstract]
Entity Registrant Name	BUILD A BEAR WORKSHOP INC
Document Type	10-Q
Current Fiscal Year End Date	--12-29
Entity Common Stock, Shares Outstanding		17,382,913
Amendment Flag	false
Entity Central Index Key	0001113809
Entity Current Reporting Status	Yes
Entity Voluntary Filers	No
Entity Filer Category	Accelerated Filer
Entity Well-known Seasoned Issuer	No
Document Period End Date	Jun. 30, 2012
Document Fiscal Year Focus	2012
Document Fiscal Period Focus	Q2

Condensed Consolidated Balance Sheets (July 30, 2012 and July 2, 2011 Unaudited) - USD ($) $ in Thousands	Jun. 30, 2012	Dec. 31, 2011	Jul. 02, 2011
Current assets:
Cash and cash equivalents	$ 26,450	$ 46,367	$ 34,742
Inventories	47,029	51,860	46,156
Receivables	4,935	7,878	4,606
Prepaid expenses and other current assets	13,604	17,854	22,580
Deferred tax assets	469	419	7,585
Total current assets	92,487	124,378	115,669
Property and equipment, net of accumulated depreciation of $181,892, $175,018 and $173,418, respectively	73,518	77,445	81,225
Goodwill	32,643	32,306	33,542
Other intangible assets, net	595	655	1,043
Other assets, net	6,704	6,787	15,070
Total Assets	205,947	241,571	246,549
Current liabilities:
Accounts payable	24,253	41,032	33,280
Accrued expenses	7,227	12,128	6,818
Gift cards and customer deposits	22,848	28,323	23,487
Deferred revenue	5,568	5,285	6,852
Total current liabilities	59,896	86,768	70,437
Deferred franchise revenue	1,301	1,436	1,571
Deferred rent	22,075	23,867	26,606
Other liabilities	257	257	375
Stockholders' equity:
Preferred stock, par value $0.01, Shares authorized: 15,000,000; No shares issued or outstanding at June 30, 2012, December 31, 2011 and July 2, 2011
Common stock, par value $0.01, Shares authorized: 50,000,000; Issued and outstanding: 17,386,393, 17,405,270 and 19,198,941 shares, respectively	174	174	192
Additional paid-in capital	66,060	65,402	72,979
Accumulated other comprehensive loss	(9,082)	(10,165)	(7,580)
Retained earnings	65,266	73,832	81,969
Total stockholders' equity	122,418	129,243	147,560
Total Liabilities and Stockholders' Equity	$ 205,947	$ 241,571	$ 246,549

Condensed Consolidated Balance Sheets (July 30, 2012 and July 2, 2011 Unaudited) (Parentheticals) - USD ($) $ in Thousands	Jun. 30, 2012	Dec. 31, 2011	Jul. 02, 2011
Accumulated depreciation (in Dollars)	$ 181,892	$ 175,018	$ 173,418
Preferred stock, par value (in Dollars per share)	$ 0.01	$ 0.01	$ 0.01
Preferred stock, shares authorized	15,000,000	15,000,000	15,000,000
Preferred stock, shares issued	0	0	0
Preferred stock, shares outstanding	0	0	0
Common stock, par value (in Dollars per share)	$ 0.01	$ 0.01	$ 0.01
Common stock, shares authorized	50,000,000	50,000,000	50,000,000
Common stock, shares issued	17,386,393	17,405,270	19,198,941
Common stock, shares outstanding	17,386,393	17,405,270	19,198,941

- Definition

The cumulative amount of depreciation, depletion and amortization (related to property, plant and equipment, but not including land) that has been recognized in the income statement.

+ References + Details

Condensed Consolidated Statements of Operations (Unaudited) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jul. 02, 2011	Jun. 30, 2012	Jul. 02, 2011
Revenues:
Net retail sales	$ 78,989	$ 80,391	$ 174,189	$ 174,550
Commercial revenue	705	736	1,081	1,841
Franchise fees	716	714	1,513	1,440
Total revenues	80,410	81,841	176,783	177,831
Costs and expenses:
Cost of merchandise sold	51,704	51,926	109,170	110,151
Selling, general and administrative	37,075	40,685	77,201	81,996
Interest expense (income), net	(63)	(105)	(149)	(1)
Total costs and expenses	88,716	92,506	186,222	192,146
Loss before income taxes	(8,306)	(10,665)	(9,439)	(14,315)
Income tax benefit	(755)	(3,990)	(871)	(5,388)
Net loss	$ (7,551)	$ (6,675)	$ (8,568)	$ (8,927)
Loss per common share:
Basic (in Dollars per share)	$ (0.46)	$ (0.37)	$ (0.53)	$ (0.50)
Diluted (in Dollars per share)	$ (0.46)	$ (0.37)	$ (0.53)	$ (0.50)
Shares used in computing common per share amounts:
Basic (in Shares)	16,458,889	17,839,349	16,248,884	17,964,763
Diluted (in Shares)	16,458,889	17,839,349	16,248,884	17,964,763
Comprehensive income	$ (8,944)	$ (6,653)	$ (7,485)	$ (6,547)

Condensed Consolidated Statements of Cash Flows (Unaudited) - USD ($) $ in Thousands	6 Months Ended
	Jun. 30, 2012	Jul. 02, 2011
Cash flows from operating activities:
Net loss	$ (8,568)	$ (8,927)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	10,636	12,730
Stock-based compensation	2,013	2,389
Deferred taxes	(740)	294
Loss from investment in affiliate	475
Excess tax benefit from share-based payments		(297)
Impairment of store assets	191
Trade credit utilization	198	151
Loss on disposal of property and equipment	352	310
Change in assets and liabilities:
Inventories	4,889	540
Receivables	2,959	3,350
Prepaid expenses and other assets	1,479	(4,078)
Accounts payable and accrued expenses	(21,677)	(11,824)
Gift cards and customer deposits	(1,820)	(5,462)
Deferred revenue	149	37
Lease related liabilities	(5,506)	(2,100)
Net cash used in operating activities	(14,970)	(12,887)
Cash flows from investing activities:
Purchases of property and equipment	(8,011)	(5,998)
Purchases of other assets and other intangible assets	(293)	(139)
Purchases of short term investments		(3,115)
Proceeds from sale or maturitiy of short term investments	2,647	2,076
Investment in unconsolidated affiliate	(475)
Cash used in investing activities	(6,132)	(7,176)
Cash flows from financing activities:
Exercise of employee stock options and employee stock purchases		56
Excess tax benefit from share-based payments		297
Purchases of Company's common stock		(5,073)
Cash used in financing activities		(4,720)
Effect of exchange rates on cash	1,185	770
Net decrease in cash and cash equivalents	(19,917)	(24,013)
Cash and cash equivalents, beginning of period	46,367	58,755
Cash and cash equivalents, end of period	$ 26,450	$ 34,742

Note 1 - Basis of Presentation

6 Months Ended

Jun. 30, 2012

Organization, Consolidation and Presentation of Financial Statements Disclosure [Text Block]

1. Basis of Presentation

The condensed consolidated financial statements included herein are unaudited and have been prepared by Build-A-Bear Workshop, Inc. and its subsidiaries (collectively, the Company) pursuant to the rules and regulations of the U.S. Securities and Exchange Commission (SEC). Certain information and footnote disclosures normally included in financial statements prepared in accordance with U.S. generally accepted accounting principles (GAAP) have been condensed or omitted pursuant to such rules and regulations. The condensed consolidated balance sheet of the Company as of December 31, 2011 was derived from the Company’s audited consolidated balance sheet as of that date. All other condensed consolidated financial statements contained herein are unaudited and reflect all adjustments which are, in the opinion of management, necessary to summarize fairly the financial position of the Company and the results of the Company’s operations and cash flows for the periods presented. All of these adjustments are of a normal recurring nature. All significant intercompany balances and transactions have been eliminated in consolidation. As a toy retailer, the Company’s sales are highest in the fourth quarter, followed by the first quarter. The timing of holidays and school vacations can impact quarterly results. Because of the seasonal nature of the Company’s operations, results of operations of any single reporting period should not be considered as indicative of results for a full year. These condensed consolidated financial statements should be read in conjunction with the Company’s audited consolidated financial statements for the fiscal year ended December 31, 2011 included in the Company’s annual report on Form 10-K filed with the SEC on March 15, 2012.

Certain reclassifications of prior year amounts have been made to conform to the current year presentation.

On January 1, 2012, the Company adopted new accounting guidance with regard to the presentation and disclosure of comprehensive income in accordance with Accounting Standards Update 2011-5 and 2011-12. The adoption of this guidance impacted only the presentation and disclosure of comprehensive income.

- Definition

The entire disclosure for organization, consolidation and basis of presentation of financial statements disclosure.

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+ Details

Note 2 - Prepaid Expenses and Other Assets

6 Months Ended

Jun. 30, 2012

Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Table Text Block]

2. Prepaid Expenses and Other Assets

Prepaid expenses and other current assets consist of the following (in thousands):

	June 30, 2012		December 31, 2011		July 2, 2011
Prepaid rent	$	8,038	$	7,745	$	8,016
Prepaid income taxes		692		1,970		6,732
Short-term investments		-		2,619		2,901
Other		4,874		5,520		4,931
	$	13,604	$	17,854	$	22,580

Note 3 - Goodwill

6 Months Ended

Jun. 30, 2012

Goodwill Disclosure [Text Block]

3. Goodwill

Goodwill is accounted for in accordance with Financial Accounting Standards Board Accounting Standards Codification (ASC) Section 350-20 and is reported as a component of the Company’s retail segment. The following table summarizes the changes in goodwill for the twenty-six weeks ended June 30, 2012 (in thousands):

Balance as of December 31, 2011	$	32,306
Effect of foreign currency translation		337
Balance as of June 30, 2012	$	32,643

Goodwill is not subject to amortization and is tested for impairment annually or more frequently if events or changes in circumstances indicate that the asset might be impaired. This testing requires comparison of carrying values to fair values, and when appropriate, the carrying value of impaired assets is reduced to fair value. Goodwill will be tested for impairment no later than December 29, 2012.

Note 4 - Stock-based Compensation

6 Months Ended

Jun. 30, 2012

Disclosure of Compensation Related Costs, Share-based Payments [Text Block]

4. Stock-based Compensation

The following table is a summary of the balances and activity for restricted stock and stock options for the twenty-six weeks ended June 30, 2012:

	Restricted Stock			Options
Outstanding, December 31, 2011		1,438,131			1,210,816
Granted		274,088			228
Vested		(744,672	)		—
Exercised		—			—
Forfeited		(44,164	)		(26,855	)
Canceled or expired		—			—
Outstanding, June 30, 2012		923,383			1,184,189

For the thirteen and twenty-six weeks ended June 30, 2012, selling, general and administrative expense includes $ 1.0 million and $2.1 million, respectively, of stock-based compensation expense. For the thirteen and twenty-six weeks ended July 2, 2011, selling, general and administrative expense includes $1.1 million and $2.4 million, respectively, of stock-based compensation expense. As of June 30, 2012, there was $6.2 million of total unrecognized compensation expense related to nonvested restricted stock and option awards which is expected to be recognized over a weighted-average period of 1.6 years.

The total fair value of shares vested during the twenty-six weeks ended June 30, 2012 and July 2, 2011 was $4.0 million and $2.0 million, respectively.

- Definition

The entire disclosure for compensation-related costs for equity-based compensation, which may include disclosure of policies, compensation plan details, allocation of equity compensation, incentive distributions, equity-based arrangements to obtain goods and services, deferred compensation arrangements, employee stock ownership plan details and employee stock purchase plan details.

+ References

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+ Details

Note 5 - Earnings per Share

6 Months Ended

Jun. 30, 2012

Earnings Per Share [Text Block]

5. Earnings per Share

The Company uses the two-class method to compute basic and diluted earnings per common share. In periods of net loss, no effect is given to the Company’s participating securities as they do not contractually participate in losses of the Company. The following table sets forth the computation of basic and diluted loss per share (in thousands, except share and per share data):

	Thirteen weeks ended						Twenty-six weeks ended
	June 30, 2012			July 2, 2011			June 30, 2012			July 2, 2011

NUMERATOR:
Net loss before allocation of earnings to participating securities	$	(7,551	)	$	(6,675	)	$	(8,568	)	$	(8,927	)
Less: Earnings allocated to participating securities		-			-			-			-
Net loss after allocation of earnings to participating securities	$	(7,551	)	$	(6,675	)	$	(8,568	)	$	(8,927	)

DENOMINATOR:
Weighted average number of common shares outstanding - basic		16,458,889			17,839,349			16,248,884			17,964,763
Dilutive effect of share-based awards:		-			-			-			-
Weighted average number of common shares outstanding - dilutive		16,458,889			17,839,349			16,248,884			17,964,763
Basic loss per common share attributable to Build-A-Bear Workshop, Inc. stockholders:	$	(0.46	)	$	(0.37	)	$	(0.53	)	$	(0.50	)
Diluted loss per common share attributable to Build-A-Bear Workshop, Inc. stockholders	$	(0.46	)	$	(0.37	)	$	(0.53	)	$	(0.50	)

Due to the net loss for the thirteen and twenty-six week periods ended June 30, 2012 and July 2, 2011, the denominator for diluted earnings per common share is the same as the denominator for basic earnings per common share for those periods because the inclusion of stock options and unvested restricted shares would be anti-dilutive.

Note 6 - Comprehensive Loss	6 Months Ended
Note 6 - Comprehensive Loss	Jun. 30, 2012
Comprehensive Income (Loss) Note [Text Block]	6. Comprehensive Loss The difference between comprehensive income or loss and net income or loss results from foreign currency translation adjustments on the balance sheets of subsidiaries whose functional currency is not the US Dollar.

- Definition

The entire disclosure for comprehensive income, which includes, but is not limited to, 1) the amount of income tax expense or benefit allocated to each component of other comprehensive income, including reclassification adjustments, 2) the reclassification adjustments for each classification of other comprehensive income and 3) the ending accumulated balances for each component of comprehensive income.

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+ Details

Note 7 - Segment Information

6 Months Ended

Jun. 30, 2012

Segment Reporting Disclosure [Text Block]

7. Segment Information

The Company’s operations are conducted through three operating segments consisting of retail, commercial and international franchising. The retail segment includes the operating activities of company-owned stores in the United States, Canada, the United Kingdom and Ireland and other retail delivery operations, including the Company’s web store, pop-up stores and non-traditional store locations such as baseball ballparks. The commercial segment includes the Company’s transactions with other businesses, mainly comprised of licensing the Company’s intellectual properties for third party use and wholesale activities. The international franchising segment includes the licensing activities of the Company’s franchise agreements with store locations in Europe, outside of the United Kingdom and Ireland, Asia, Australia, the Middle East, Africa, Mexico and South America. The operating segments have discrete sources of revenue, different capital structures and different cost structures. These operating segments represent the basis on which the Company’s chief operating decision maker regularly evaluates the business in assessing performance, determining the allocation of resources and the pursuit of future growth opportunities. Accordingly, the Company has determined that each of its operating segments represent one reportable segment. The reportable segments follow the same accounting policies used for the Company’s consolidated financial statements.

Following is a summary of the financial information for the Company’s reportable segments (in thousands):

	Retail			Commercial		International Franchising		Total
Thirteen weeks ended June 30, 2012
Net sales to external customers	$	78,989		$	705	$	716	$	80,410
Income (loss) before income taxes		(8,973	)		314		353		(8,306	)
Capital expenditures, net		4,492			-		33		4,525
Depreciation and amortization		5,228			-		45		5,273
Thirteen weeks ended July 2, 2011
Net sales to external customers	$	80,391		$	736	$	714	$	81,841
Income (loss) before income taxes		(11,435	)		401		369		(10,665	)
Capital expenditures, net		3,786			-		29		3,815
Depreciation and amortization		6,136			-		70		6,206

Twenty-six weeks ended June 30, 2012
Net sales to external customers	$	174,189		$	1,081	$	1,513	$	176,783
Income (loss) before income taxes		(10,438	)		235		764		(9,439	)
Capital expenditures, net		8,257			-		47		8,304
Depreciation and amortization		10,547			-		89		10,636
Twenty-six weeks ended July 2, 2011
Net sales to external customers	$	174,550		$	1,841	$	1,440	$	177,831
Income (loss) before income taxes		(15,820	)		811		694		(14,315	)
Capital expenditures, net		6,074			-		63		6,137
Depreciation and amortization		12,604			-		126		12,730

Total Assets as of:
June 30, 2012	$	193,660		$	9,609	$	2,678	$	205,947
July 2, 2011	$	234,125		$	9,566	$	2,858	$	246,549

The Company’s reportable segments are primarily determined by the types of products and services that they offer. Each reportable segment may operate in many geographic areas. The Company allocates revenues to geographic areas based on the location of the customer or franchisee. The following schedule is a summary of the Company’s sales to external customers and long-lived assets by geographic area (in thousands):

	North America (1)		Europe (2)		Other (3)		Total
Thirteen weeks ended June 30, 2012
Net sales to external customers	$	65,411	$	14,575	$	424	$	80,410
Property and equipment, net		62,672		10,846		-		73,518
Thirteen weeks ended July 2, 2011
Net sales to external customers	$	67,406	$	13,976	$	459	$	81,841
Property and equipment, net		69,879		11,346		-		81,225

Twenty-six weeks ended June 30, 2012
Net sales to external customers	$	145,611	$	30,285	$	887	$	176,783
Property and equipment, net		62,672		10,846		-		73,518
Twenty-six weeks ended July 2, 2011
Net sales to external customers	$	146,679	$	30,224	$	929	$	177,831
Property and equipment, net		69,879		11,346		-		81,225

For purposes of this table only:

(1) North America includes the United States, Canada, Puerto Rico and franchise business in Mexico

(2) Europe includes the United Kingdom, Ireland and franchise businesses in Europe

(3) Other includes franchise businesses outside of the North America and Europe

- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

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-Name Accounting Standards Codification
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-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 131
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

Note 8 - Contingencies

6 Months Ended

Jun. 30, 2012

Commitments and Contingencies Disclosure [Text Block]

8. Contingencies

In the normal course of business, the Company is subject to regular examination by various taxing authorities for years not closed by the statute of limitations, including an ongoing customs audit in the United Kingdom in which the Company is contesting audit findings. The Company accrues a liability for this type of contingency when it believes that it is both probable that a liability has been incurred and that it can reasonably estimate the amount of the loss. The Company believes that the ultimate outcome of these matters will not have a material adverse impact on the results of operation, liquidity or financial position of the Company. However, if one or more of these examinations has an unfavorable resolution, it is possible that the results of operation, liquidity or financial position of the Company could be materially affected in any particular period.

- Definition

The entire disclosure for commitments and contingencies.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
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+ Details

Note 9 - Subsequent Event

6 Months Ended

Jun. 30, 2012

Subsequent Events [Text Block]

9. Subsequent Event

On July 26, 2012, the Company announced that it had amended its existing bank line of credit with U.S. Bank, National Association as of June 30, 2012. The amendment decreased the minimum tangible net worth covenant as of the end of the second and third fiscal quarters of 2012. Except for this change, the terms and conditions of the line of credit remain unchanged. The Company does not currently have any outstanding borrowings under the line of credit and is currently in compliance with all of the covenants. The current agreement expires on December 31, 2013.

Accounting Policies, by Policy (Policies)	6 Months Ended
Accounting Policies, by Policy (Policies)	Jun. 30, 2012
Goodwill and Intangible Assets, Goodwill, Policy [Policy Text Block]	Goodwill is not subject to amortization and is tested for impairment annually or more frequently if events or changes in circumstances indicate that the asset might be impaired.This testing requires comparison of carrying values to fair values, and when appropriate, the carrying value of impaired assets is reduced to fair value.Goodwill will be tested for impairment no later than December 29, 2012.
Earnings Per Share, Policy [Policy Text Block]	The Company uses the two-class method to compute basic and diluted earnings per common share.In periods of net loss, no effect is given to the Company's participating securities as they do not contractually participate in losses of the Company.

- Definition

Disclosure of accounting policy for computing basic and diluted earnings or loss per share for each class of common stock and participating security. Addresses all significant policy factors, including any antidilutive items that have been excluded from the computation and takes into account stock dividends, splits and reverse splits that occur after the balance sheet date of the latest reporting period but before the issuance of the financial statements.

+ References + Details

Note 2 - Prepaid Expenses and Other Assets (Tables)

6 Months Ended

Jun. 30, 2012

Schedule of Other Assets [Table Text Block]

	June 30, 2012		December 31, 2011		July 2, 2011
Prepaid rent	$	8,038	$	7,745	$	8,016
Prepaid income taxes		692		1,970		6,732
Short-term investments		-		2,619		2,901
Other		4,874		5,520		4,931
	$	13,604	$	17,854	$	22,580

Note 3 - Goodwill (Tables)

6 Months Ended

Jun. 30, 2012

Schedule of Goodwill [Table Text Block]

Balance as of December 31, 2011	$	32,306
Effect of foreign currency translation		337
Balance as of June 30, 2012	$	32,643

- Definition

Tabular disclosure of goodwill by reportable segment and in total which includes a rollforward schedule.

+ References + Details

Note 4 - Stock-based Compensation (Tables)

6 Months Ended

Jun. 30, 2012

Disclosure of Share-based Compensation Arrangements by Share-based Payment Award [Table Text Block]

	Restricted Stock			Options
Outstanding, December 31, 2011		1,438,131			1,210,816
Granted		274,088			228
Vested		(744,672	)		—
Exercised		—			—
Forfeited		(44,164	)		(26,855	)
Canceled or expired		—			—
Outstanding, June 30, 2012		923,383			1,184,189

- Definition

Tabular disclosure of components of a stock option or other award plan under which equity-based compensation is awarded to employees, typically comprised of the amount of unearned compensation (deferred compensation cost), compensation expense, and changes in the quantity and fair value of the shares (or other type of equity) granted, exercised, forfeited, and issued and outstanding pertaining to that plan. Disclosure may also include nature and general terms of such arrangements that existed during the period and potential effects of those arrangements on shareholders, effect of compensation cost arising from equity-based payment arrangements on the income statement, method of estimating the fair value of the goods or services received, or the fair value of the equity instruments granted, during the period, cash flow effects resulting from equity-based payment arrangements and, for registrants that accelerate vesting of out of the money share options, reasons for the decision to accelerate.

+ References + Details

Note 5 - Earnings per Share (Tables)

6 Months Ended

Jun. 30, 2012

Schedule of Earnings Per Share, Basic and Diluted [Table Text Block]

	Thirteen weeks ended						Twenty-six weeks ended
	June 30, 2012			July 2, 2011			June 30, 2012			July 2, 2011

NUMERATOR:
Net loss before allocation of earnings to participating securities	$	(7,551	)	$	(6,675	)	$	(8,568	)	$	(8,927	)
Less: Earnings allocated to participating securities		-			-			-			-
Net loss after allocation of earnings to participating securities	$	(7,551	)	$	(6,675	)	$	(8,568	)	$	(8,927	)

DENOMINATOR:
Weighted average number of common shares outstanding - basic		16,458,889			17,839,349			16,248,884			17,964,763
Dilutive effect of share-based awards:		-			-			-			-
Weighted average number of common shares outstanding - dilutive		16,458,889			17,839,349			16,248,884			17,964,763
Basic loss per common share attributable to Build-A-Bear Workshop, Inc. stockholders:	$	(0.46	)	$	(0.37	)	$	(0.53	)	$	(0.50	)
Diluted loss per common share attributable to Build-A-Bear Workshop, Inc. stockholders	$	(0.46	)	$	(0.37	)	$	(0.53	)	$	(0.50	)

Note 7 - Segment Information (Tables)

6 Months Ended

Jun. 30, 2012

Schedule of Segment Reporting Information, by Segment [Table Text Block]

	Retail			Commercial		International Franchising		Total
Thirteen weeks ended June 30, 2012
Net sales to external customers	$	78,989		$	705	$	716	$	80,410
Income (loss) before income taxes		(8,973	)		314		353		(8,306	)
Capital expenditures, net		4,492			-		33		4,525
Depreciation and amortization		5,228			-		45		5,273
Thirteen weeks ended July 2, 2011
Net sales to external customers	$	80,391		$	736	$	714	$	81,841
Income (loss) before income taxes		(11,435	)		401		369		(10,665	)
Capital expenditures, net		3,786			-		29		3,815
Depreciation and amortization		6,136			-		70		6,206

Twenty-six weeks ended June 30, 2012
Net sales to external customers	$	174,189		$	1,081	$	1,513	$	176,783
Income (loss) before income taxes		(10,438	)		235		764		(9,439	)
Capital expenditures, net		8,257			-		47		8,304
Depreciation and amortization		10,547			-		89		10,636
Twenty-six weeks ended July 2, 2011
Net sales to external customers	$	174,550		$	1,841	$	1,440	$	177,831
Income (loss) before income taxes		(15,820	)		811		694		(14,315	)
Capital expenditures, net		6,074			-		63		6,137
Depreciation and amortization		12,604			-		126		12,730

Total Assets as of:
June 30, 2012	$	193,660		$	9,609	$	2,678	$	205,947
July 2, 2011	$	234,125		$	9,566	$	2,858	$	246,549

Schedule of Revenue from External Customers Attributed to Foreign Countries by Geographic Area [Table Text Block]

	North America (1)		Europe (2)		Other (3)		Total
Thirteen weeks ended June 30, 2012
Net sales to external customers	$	65,411	$	14,575	$	424	$	80,410
Property and equipment, net		62,672		10,846		-		73,518
Thirteen weeks ended July 2, 2011
Net sales to external customers	$	67,406	$	13,976	$	459	$	81,841
Property and equipment, net		69,879		11,346		-		81,225

Twenty-six weeks ended June 30, 2012
Net sales to external customers	$	145,611	$	30,285	$	887	$	176,783
Property and equipment, net		62,672		10,846		-		73,518
Twenty-six weeks ended July 2, 2011
Net sales to external customers	$	146,679	$	30,224	$	929	$	177,831
Property and equipment, net		69,879		11,346		-		81,225

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References + Details

Note 2 - Prepaid Expenses and Other Assets (Detail) - Prepaid Expenses and Other Assets - USD ($) $ in Thousands	Jun. 30, 2012	Dec. 31, 2011	Jul. 02, 2011
Prepaid rent	$ 8,038	$ 7,745	$ 8,016
Prepaid income taxes	692	1,970	6,732
Short-term investments		2,619	2,901
Other	4,874	5,520	4,931
	$ 13,604	$ 17,854	$ 22,580

Note 3 - Goodwill (Detail) - Goodwill $ in Thousands	6 Months Ended
Note 3 - Goodwill (Detail) - Goodwill $ in Thousands	Jun. 30, 2012 USD ($)
Balance as of December 31, 2011	$ 32,306
Balance as of June 30, 2012	32,643
Effect of foreign currency translation	$ 337

- Definition

Carrying amount as of the balance sheet date, which is the cumulative amount paid and (if applicable) the fair value of any noncontrolling interest in the acquiree, adjusted for any amortization recognized prior to the adoption of any changes in generally accepted accounting principles (as applicable) and for any impairment charges, in excess of the fair value of net assets acquired in one or more business combination transactions.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
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-Name Statement of Financial Accounting Standard (FAS)
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Reference 4: http://www.xbrl.org/2003/role/presentationRef
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Reference 6: http://www.xbrl.org/2003/role/presentationRef
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Reference 7: http://www.xbrl.org/2003/role/presentationRef
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Reference 8: http://www.xbrl.org/2003/role/presentationRef
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+ Details

Note 4 - Stock-based Compensation (Detail) - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jul. 02, 2011	Jun. 30, 2012	Jul. 02, 2011
Allocated Share-based Compensation Expense	$ 1.0	$ 1.1	$ 2.1	$ 2.4
Employee Service Share-based Compensation, Nonvested Awards, Total Compensation Cost Not yet Recognized	$ 6.2		$ 6.2
Employee Service Share-based Compensation, Nonvested Awards, Total Compensation Cost Not yet Recognized, Period for Recognition			1 year 219 days
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period, Total Fair Value			$ 4.0	$ 2.0

- Definition

Represents the expense recognized during the period arising from equity-based compensation arrangements (for example, shares of stock, unit, stock options or other equity instruments) with employees, directors and certain consultants qualifying for treatment as employees.

+ References + Details

Note 4 - Stock-based Compensation (Detail) - Restricted Stock and Stock Options	6 Months Ended
	Jun. 30, 2012 shares
Restricted Stock [Member]
Outstanding, December 31, 2011	1,438,131
Granted	274,088
Vested	(744,672)
Forfeited	(44,164)
Outstanding, June 30, 2012	923,383
Stock Options [Member]
Outstanding, December 31, 2011	1,210,816
Granted	228
Forfeited	(26,855)
Outstanding, June 30, 2012	1,184,189

Note 5 - Earnings per Share (Detail) - Basic and Diluted Earnings Per Share - USD ($) $ / shares in Units, $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jul. 02, 2011	Jun. 30, 2012	Jul. 02, 2011
NUMERATOR:
Net loss before allocation of earnings to participating securities (in Dollars)	$ (7,551)	$ (6,675)	$ (8,568)	$ (8,927)
Less: Earnings allocated to participating securities (in Dollars)
Net loss after allocation of earnings to participating securities (in Dollars)	$ (7,551)	$ (6,675)	$ (8,568)	$ (8,927)
DENOMINATOR:
Weighted average number of common shares outstanding - basic	16,458,889	17,839,349	16,248,884	17,964,763
Dilutive effect of share-based awards:
Weighted average number of common shares outstanding - dilutive	16,458,889	17,839,349	16,248,884	17,964,763
Basic loss per common share attributable to Build-A-Bear Workshop, Inc. stockholders: (in Dollars per share)	$ (0.46)	$ (0.37)	$ (0.53)	$ (0.50)
Diluted loss per common share attributable to Build-A-Bear Workshop, Inc. stockholders (in Dollars per share)	$ (0.46)	$ (0.37)	$ (0.53)	$ (0.50)

Note 7 - Segment Information (Detail)	6 Months Ended
Note 7 - Segment Information (Detail)	Jun. 30, 2012
Number of Operating Segments	3
Number of Reportable Segments	3

Note 7 - Segment Information (Detail) - Financial Information for the Company’s Reportable Segments - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jul. 02, 2011	Jun. 30, 2012	Jul. 02, 2011	Dec. 31, 2011
Retail [Member]
Net sales to external customers	$ 78,989	$ 80,391	$ 174,189	$ 174,550
Income (loss) before income taxes	(8,973)	(11,435)	(10,438)	(15,820)
Capital expenditures, net	4,492	3,786	8,257	6,074
Depreciation and amortization	5,228	6,136	10,547	12,604
Total Assets as of:
Total Assets	193,660	234,125	193,660	234,125
Commercial [Member]
Net sales to external customers	705	736	1,081	1,841
Income (loss) before income taxes	314	401	235	811
Total Assets as of:
Total Assets	9,609	9,566	9,609	9,566
International Franchising [Member]
Net sales to external customers	716	714	1,513	1,440
Income (loss) before income taxes	353	369	764	694
Capital expenditures, net	33	29	47	63
Depreciation and amortization	45	70	89	126
Total Assets as of:
Total Assets	2,678	2,858	2,678	2,858
Net sales to external customers	80,410	81,841	176,783	177,831
Income (loss) before income taxes	(8,306)	(10,665)	(9,439)	(14,315)
Capital expenditures, net	4,525	3,815	8,304	6,137
Depreciation and amortization	5,273	6,206	10,636	12,730
Total Assets	$ 205,947	$ 246,549	$ 205,947	$ 246,549	$ 241,571

- Definition

The current period expense charged against earnings on long-lived, physical assets not used in production, and which are not intended for resale, to allocate or recognize the cost of such assets over their useful lives; or to record the reduction in book value of an intangible asset over the benefit period of such asset; or to reflect consumption during the period of an asset that is not used in production.

+ References + Details

Note 7 - Segment Information (Detail) - Sales to External Customers and Long-lived Assets by Geographic Area - USD ($)
$ in Thousands

3 Months Ended

6 Months Ended

Jun. 30, 2012

Jul. 02, 2011

Jun. 30, 2012

Jul. 02, 2011

Dec. 31, 2011

North America [Member]

Net sales to external customers

^[1]

$ 65,411

$ 67,406

$ 145,611

$ 146,679

Property and equipment, net

^[1]

62,672

69,879

62,672

69,879

Europe [Member]

Net sales to external customers

^[2]

14,575

13,976

30,285

30,224

Property and equipment, net

^[2]

10,846

11,346

10,846

11,346

Other Geographic Region [Member]

Net sales to external customers

^[3]

424

459

887

929

Property and equipment, net

^[3]

Net sales to external customers

80,410

81,841

176,783

177,831

Property and equipment, net

$ 73,518

$ 81,225

$ 73,518

$ 81,225

$ 77,445

[1]	North America includes the United States, Canada, Puerto Rico and franchise business in Mexico
[2]	Europe includes the United Kingdom, Ireland and franchise businesses in Europe
[3]	Other includes franchise businesses outside of the North America and Europe