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  <xs:element name="SummaryOfPlansRelatedToUnvestedRestrictedStockAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_SummaryOfPlansRelatedToUnvestedRestrictedStockAbstract"/>
  <xs:element name="FutureCompensationExpenseRelatedToPreviouslyIssuedOptionsAndRestrictedStockAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_FutureCompensationExpenseRelatedToPreviouslyIssuedOptionsAndRestrictedStockAbstract"/>
  <xs:element name="ExpectedFutureShareBasedCompensationInTheNextTwelveMonths" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="instant" xbrli:balance="debit" nillable="true" substitutionGroup="xbrli:item" id="bbw_ExpectedFutureShareBasedCompensationInTheNextTwelveMonths"/>
  <xs:element name="ExpectedFutureShareBasedCompensationYearTwo" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="instant" xbrli:balance="debit" nillable="true" substitutionGroup="xbrli:item" id="bbw_ExpectedFutureShareBasedCompensationYearTwo"/>
  <xs:element name="ExpectedFutureShareBasedCompensationYearThree" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="instant" xbrli:balance="debit" nillable="true" substitutionGroup="xbrli:item" id="bbw_ExpectedFutureShareBasedCompensationYearThree"/>
  <xs:element name="ExpectedFutureShareBasedCompensationYearFour" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="instant" xbrli:balance="debit" nillable="true" substitutionGroup="xbrli:item" id="bbw_ExpectedFutureShareBasedCompensationYearFour"/>
  <xs:element name="ExpectedFutureShareBasedCompensation" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="instant" xbrli:balance="debit" nillable="true" substitutionGroup="xbrli:item" id="bbw_ExpectedFutureShareBasedCompensation"/>
  <xs:element name="SummaryChangesInOutstandingSharesOfCommonStockAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_SummaryChangesInOutstandingSharesOfCommonStockAbstract"/>
  <xs:element name="CommonAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_CommonAbstract"/>
  <xs:element name="StockAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_StockAbstract"/>
  <xs:element name="FinancialInformationForTheCompanySReportableSegmentsAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_FinancialInformationForTheCompanySReportableSegmentsAbstract"/>
  <xs:element name="Fiscal2012Abstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_Fiscal2012Abstract"/>
  <xs:element name="TotalAssetsAsOfAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_TotalAssetsAsOfAbstract"/>
  <xs:element name="SalesToExternalCustomersAndLongLivedAssetsByGeographicAreaAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_SalesToExternalCustomersAndLongLivedAssetsByGeographicAreaAbstract"/>
  <xs:element name="Fiscal2012Abstract0" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_Fiscal2012Abstract0"/>
  <xs:element name="DeferredTaxAssetValuationAllowanceAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_DeferredTaxAssetValuationAllowanceAbstract"/>
  <xs:element name="RangeDomain" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_RangeDomain"/>
  <xs:element name="FranchiseExtensionPeriod" type="xbrli:durationItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_FranchiseExtensionPeriod"/>
  <xs:element name="ChangesInNetIncomeRelatingToDeferredRevenueLiabilityAdjustment" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_ChangesInNetIncomeRelatingToDeferredRevenueLiabilityAdjustment"/>
  <xs:element name="TaxDeductibleGoodwill" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="instant" xbrli:balance="debit" nillable="true" substitutionGroup="xbrli:item" id="bbw_TaxDeductibleGoodwill"/>
  <xs:element name="ComponentsOfAssetsDomain" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_ComponentsOfAssetsDomain"/>
  <xs:element name="CostOfInventoryGivenDuringExchange" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="instant" xbrli:balance="debit" nillable="true" substitutionGroup="xbrli:item" id="bbw_CostOfInventoryGivenDuringExchange"/>
  <xs:element name="CashReceivedDuringExchange" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="duration" xbrli:balance="debit" nillable="true" substitutionGroup="xbrli:item" id="bbw_CashReceivedDuringExchange"/>
  <xs:element name="PledgeofOwnershipInterestInForeignSubsidiaries" type="num:percentItemType" abstract="false" xbrli:periodType="instant" nillable="true" substitutionGroup="xbrli:item" id="bbw_PledgeofOwnershipInterestInForeignSubsidiaries"/>
  <xs:element name="StockOptionExpiration" type="xbrli:durationItemType" abstract="false" xbrli:periodType="instant" nillable="true" substitutionGroup="xbrli:item" id="bbw_StockOptionExpiration"/>
  <xs:element name="ReductionInNumberOfSharesForStockAward" type="xbrli:sharesItemType" abstract="false" xbrli:periodType="instant" nillable="true" substitutionGroup="xbrli:item" id="bbw_ReductionInNumberOfSharesForStockAward"/>
  <xs:element name="GrantDateFairValueOfOptions" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_GrantDateFairValueOfOptions"/>
  <xs:element name="NumberofMajorVendors" type="xbrli:integerItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_NumberofMajorVendors"/>
  <xs:element name="ComponentsOfAssetsAxis" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:dimensionItem" id="bbw_ComponentsOfAssetsAxis"/>
  <xs:element name="USDeferredTaxAssetsMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_USDeferredTaxAssetsMember"/>
  <xs:element name="ForeignDeferredTaxAssetsMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_ForeignDeferredTaxAssetsMember"/>
  <xs:element name="FranceMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_FranceMember"/>
  <xs:element name="DeferredTaxAssetsTaxCreditsMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_DeferredTaxAssetsTaxCreditsMember"/>
  <xs:element name="IrelandMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_IrelandMember"/>
  <xs:element name="OtherGeographicRegionMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_OtherGeographicRegionMember"/>
  <xs:element name="CommercialMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_CommercialMember"/>
  <xs:element name="FurnitureAndFixturesAndComputerEquipmentMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_FurnitureAndFixturesAndComputerEquipmentMember"/>
  <xs:element name="UnitedStatesMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_UnitedStatesMember"/>
  <xs:element name="RidemakerzMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_RidemakerzMember"/>
  <xs:element name="EuropeMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_EuropeMember"/>
  <xs:element name="InternationalFranchisingMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_InternationalFranchisingMember"/>
  <xs:element name="UnitedKingdomMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_UnitedKingdomMember"/>
  <xs:element name="CreditsReceivedForFutureMediaPurchasesDuringExchangeMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_CreditsReceivedForFutureMediaPurchasesDuringExchangeMember"/>
  <xs:element name="CanadaMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_CanadaMember"/>
  <xs:element name="TrademarksandintellectualpropertyMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_TrademarksandintellectualpropertyMember"/>
  <xs:element name="NorthAmericaMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_NorthAmericaMember"/>
  <xs:element name="RetailMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_RetailMember"/>
  <xs:element name="PropertyAndEquipmentMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_PropertyAndEquipmentMember"/>
  <xs:element name="StateNetOperatingLossCarryforwardsMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_StateNetOperatingLossCarryforwardsMember"/>
  <xs:element name="AnnualBoardGrantMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_AnnualBoardGrantMember"/>
  <xs:element name="DocumentAndEntityInformationAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_DocumentAndEntityInformationAbstract"/>
</xs:schema>
