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  <xs:element name="Note11EarningsPerShareDetailsTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="bbw_Note11EarningsPerShareDetailsTable"/>
  <xs:element name="Note11EarningsPerShareDetailsLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_Note11EarningsPerShareDetailsLineItems"/>
  <xs:element name="Note12StockIncentivePlansDetailsTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="bbw_Note12StockIncentivePlansDetailsTable"/>
  <xs:element name="Note12StockIncentivePlansDetailsLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_Note12StockIncentivePlansDetailsLineItems"/>
  <xs:element name="GrantDateFairValueOfOptions" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_GrantDateFairValueOfOptions"/>
  <xs:element name="Note14RelatedPartyTransactionsDetailsTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="bbw_Note14RelatedPartyTransactionsDetailsTable"/>
  <xs:element name="Note14RelatedPartyTransactionsDetailsLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_Note14RelatedPartyTransactionsDetailsLineItems"/>
  <xs:element name="Note15MajorVendorsDetailsTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="bbw_Note15MajorVendorsDetailsTable"/>
  <xs:element name="Note15MajorVendorsDetailsLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_Note15MajorVendorsDetailsLineItems"/>
  <xs:element name="NumberOfMajorVendors" type="xbrli:pureItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_NumberOfMajorVendors"/>
  <xs:element name="Note17SubsequentEventDetailsTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="bbw_Note17SubsequentEventDetailsTable"/>
  <xs:element name="Note17SubsequentEventDetailsLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_Note17SubsequentEventDetailsLineItems"/>
  <xs:element name="StockRepurchaseProgramNumberOfSharesIntendedToPurchase" type="xbrli:sharesItemType" abstract="false" xbrli:periodType="instant" nillable="true" substitutionGroup="xbrli:item" id="bbw_StockRepurchaseProgramNumberOfSharesIntendedToPurchase"/>
  <xs:element name="AssessmentsOfTheDeferredRevenueLiabilityMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_AssessmentsOfTheDeferredRevenueLiabilityMember"/>
  <xs:element name="CharitableContributionCollectedOnBehalfOfRelatedPartyMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_CharitableContributionCollectedOnBehalfOfRelatedPartyMember"/>
  <xs:element name="CharitableFoundationsControlledByExecutiveOfficersMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_CharitableFoundationsControlledByExecutiveOfficersMember"/>
  <xs:element name="CommercialMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_CommercialMember"/>
  <xs:element name="CreditsReceivedForFutureMediaPurchasesDuringExchangeMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_CreditsReceivedForFutureMediaPurchasesDuringExchangeMember"/>
  <xs:element name="DeferredTaxAssetsTaxCreditsMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_DeferredTaxAssetsTaxCreditsMember"/>
  <xs:element name="EliminationOfCertainDiscountsMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_EliminationOfCertainDiscountsMember"/>
  <xs:element name="EndYearMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_EndYearMember"/>
  <xs:element name="InternationalFranchisingMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_InternationalFranchisingMember"/>
  <xs:element name="InventoryPurchasesMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_InventoryPurchasesMember"/>
  <xs:element name="MaximumAmountOfEquityToOwnMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_MaximumAmountOfEquityToOwnMember"/>
  <xs:element name="NOLCarryforwardsDoNotExpireMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_NOLCarryforwardsDoNotExpireMember"/>
  <xs:element name="NOLCarryforwardsExpiringIn2034Member" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_NOLCarryforwardsExpiringIn2034Member"/>
  <xs:element name="OptionsAndRestrictedStockMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_OptionsAndRestrictedStockMember"/>
  <xs:element name="OtherGeographicRegionMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_OtherGeographicRegionMember"/>
  <xs:element name="PropertyAndEquipmentMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_PropertyAndEquipmentMember"/>
  <xs:element name="RetailMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_RetailMember"/>
  <xs:element name="RidemakerzMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_RidemakerzMember"/>
  <xs:element name="ShareRepurchaseProgram2015Member" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_ShareRepurchaseProgram2015Member"/>
  <xs:element name="StartYearMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_StartYearMember"/>
  <xs:element name="StateAndForeignNetOperatingLossCarryforwardsMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_StateAndForeignNetOperatingLossCarryforwardsMember"/>
  <xs:element name="TaxReserveMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_TaxReserveMember"/>
  <xs:element name="The2008ShareRepurchaseProgramMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_The2008ShareRepurchaseProgramMember"/>
  <xs:element name="TrademarksAndIntellectualPropertyMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_TrademarksAndIntellectualPropertyMember"/>
  <xs:element name="DocumentAndEntityInformationAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="bbw_DocumentAndEntityInformationAbstract"/>
</xs:schema>
