Press Release
Build-A-Bear Plans to Accelerate its Digital Transformation with Salesforce
Against a backdrop of unprecedented and rapid change in global retail, Build-A-Bear launched an updated eCommerce platform in the fall of 2017, and has since delivered nine consecutive quarters of double-digit growth in its consolidated eCommerce sales. In an effort to further accelerate its growth and enhance how the company engages with customers, Build-A-Bear turned to Salesforce.
With Salesforce's integrated Customer 360, Build-A-Bear expects to have a single source of truth about their customers across marketing, commerce, sales, and service, including a complete view of every guest's interaction with its brand. Leveraging data and insights from Salesforce will help Build-A-Bear provide seamless and personalized experiences across all channels—whether guests are engaging with Build-A-Bear through its iconic in-store experience, interacting with the brand on social media, or creating a custom furry friend online.
Comments on the News
"We believe that expanding our strategic partnership with Salesforce can be transformative for our digital business," said
"We are proud to be Build-A-Bear's trusted advisor in digital transformation as they evolve how they engage with their customers across different channels," said
About Build-A-Bear
Build-A-Bear is a global brand kids love and parents trust that seeks to add a little more heart to life.
About Salesforce
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, artificial intelligence, voice and blockchain—to create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in
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SOURCE
PR@buildabear.com, 314-423-8000