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MORE THAN A TOY: THE ENDURING POWER OF THE TEDDY BEAR

September 3, 2026
PDF Version

FROM HELPING CHILDREN THROUGH LIFE'S BIG MOMENTS TO INSPIRING NOSTALGIA IN ADULTHOOD, TEDDY BEARS CONTINUE TO PROVE THEY'RE MORE THAN JUST A TOY

** SEPTEMBER 9th IS NATIONAL TEDDY BEAR DAY **

ST. LOUIS, Sept. 3, 2026 /PRNewswire/ --

BACKGROUND:
National Teddy Bear Day is more than a celebration of a beloved toy. It's a reminder of the comfort, connection, and joy a teddy bear can bring at every age. The teddy bear's story begins in 1902 with U.S. President Theodore "Teddy" Roosevelt. More than a century after the first teddy bear was created, it remains a universal symbol of comfort, connection, and caring.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/build-a-bear-workshop/9414151-en-build-a-bear-workshop-national-teddy-bear-day 

DID YOU KNOW?

  • Experts say comfort objects can help children navigate big emotions and life milestones, making teddy bears more relevant than ever.
  • Many adults continue to keep or collect teddy bears because they represent nostalgia, self-expression, and cherished memories.
  • As families seek meaningful experiences rather than simply more "stuff," activities that create memories together continue to resonate.

That's why National Teddy Bear Day is such a natural fit for Build-A-Bear's mission of sharing hugs, creating memories, and bringing people together. In this interview, Callie Rapp will talk about how, for nearly three decades, Build-A-Bear has helped millions of guests create personalized furry friends and meaningful memories with family and friends through its make-your-own experience. In celebration of this year's National Teddy Bear Day on Sept. 9, Build-A-Bear is inviting guests everywhere to rediscover the magic of hugs, heart, and happiness with an exclusive Two for $25 Little Cub offer. Additionally, from 9/9 to 9/16, for every dollar donated to the Build-A-Bear Foundation online or at the pin pad in stores, Build-A-Bear Foundation will donate a bear to a children's hospital.

To find a Build-A-Bear Workshop near you, please visit buildabear.com

ABOUT CALLIE RAPP:
Callie Rapp is Vice President of Communications & Public Relations at Build-A-Bear Workshop, where she leads the company's communications strategy across media relations, executive communications, internal communications, and corporate storytelling. In her role, she helps shape and protect the Build-A-Bear brand while supporting key business initiatives, consumer campaigns, partnerships, and reputation management efforts. Prior to joining Build-A-Bear, she spent 13 years on the agency side advising brands including Pop-Tarts, SNICKERS, Twix, Anheuser-Busch and Chevron, among others. Callie recently completed her MBA at Washington University in St. Louis' Olin Business School and holds a bachelor's degree from Lehigh University.

Build-A-Bear(R) is a global brand kids love and parents trust that seeks to add a little more heart to life. (PRNewsfoto/Build-A-Bear Workshop)

Cision View original content:https://www.prnewswire.com/news-releases/more-than-a-toy-the-enduring-power-of-the-teddy-bear-302869171.html

SOURCE Build-A-Bear Workshop

MEDIA CONTACT: Pr@buildabear.com